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On June 29th, 2015 by admin

Takeaways from “The Sell” by Fredrik Eklund

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Last year I moved to New York City for six months. Right before going, I started watching "Million Dollar Listing New York". The exquisite apartments, gorgeous views and charm of the city looked so appealing. I knew my experience would be different, and trust me, it was. My apartment was cute but living in NYC isn't all glitz and glamour. The first week I was living there, a rat ran across my kitchen floor. When I called the landlord, he said "it's Saturday and it's not an emergency. We can have someone come look on Monday." I was also told it was "normal" to have rats and cockroaches. My building was on the upper east side and it was a 15 minute walk to the nearest subway. Once I got home, I was on the sixth floor of a six story walk up. There was no laundry in my building so I would put my clothes in my roller bag and haul it up and down the stairs and down a few blocks to the laundromat. For groceries, I could only carry what I could hold in my two hands. The things in life I used to take for granted quickly became apparent and I did not have those luxuries anymore.


I digress. This is not a blog about my time in New York City, this is the wonderful things I have learned from one of the brokers on “Million Dollar Listing New York”, Fredrik Eklund. He recently wrote a book called “The Sell” and I’m loving every minute of it. He is a dashing, quirky man who I instantly thought I’d love to be best friends with. My goal was to meet him when I moved; I didn’t but one day I hope to. The subtitle of his book is “The Secrets of Selling Anything to Anyone”. I’m currently half-way through the book and have underlined, starred and soaked in many things. Here are a few of my biggest take aways:


Screen Shot 2015-06-29 at 10.06.36 AM“No amount of money or success is worth losing your good name.”


“Take note: The number one mistake you can make is watering down your true self because you’re afraid others can’t handle the 100-proof you.”


“Whatever your business attire, remember this: Business attire is by nature a conservative statement in and of itself. So, why make it doubly conservative? Are you conservative squared? No! You’re conservative times fabulous. You’re a high-kicker!”


“You, my high-kicker, want to be remembered for being the person who brightens the mood in the room. Truly successful people are happy (I’m not talking about money!), and only people who love what they do are truly happy.”


"It's time for you to ask for what you want and get it."


Fredrik is charming and goofy at the same time. He speaks about being the authentic you and you will attract the people you want in your life. In his schedule, he makes time for his family, travel, fitness and faith. All things I agree with and better your life. I’m looking forward to reading the second half of the book and I’d suggest reading it/watching the show. It’s all entertaining!
***Special shout out to my friend Emily Joy who went to Fredrik’s book appearance in Minneapolis and got a signed copy for me as a gift. You are a wonderful friend and I am thankful for the adventures we go on together.

On November 19th, 2014 by admin

How do companies communicate on social media?

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Communication is the process in which participants not only exchange information but also create and share meaning.  All forms of communication require a sender, a message and an intended recipient.  However, the receiver does not need to be present, or aware of the sender’s intent, to communicate at the time of communication in order for the act of communication to occur.


Communication has been evolving from the beginning of time.  In early times communication took place between people face to face.  In 1870s Alexander Graham Bell changed that when he created the telephone.  Fast forward one hundred years and email started.  By the 1990’s email was a part of every day life.


Now in this next millennium we have created multiple platforms of social networking.  Facebook, Twitter, and Instagram are at the forefront in terms of the way we currently communicate.  Of the three, the peak platform is Facebook which was created in 2004 and as of September 2013 Facebook hit over 1 billion active users.  The number of individuals and companies on Facebook is growing every day.


Not only is Facebook used for communicating between friends, but business users are becoming more prominent daily.  Not only do these companies have Facebook pages, but they also post pictures, videos, and custom tabs that help them set themselves apart from others. The best part is, even if you are a small business you can look big on social media!


Now what we really want to know is, with so many ways to communicate now, what do you use or find is the best way to get your message out to your target audience?  Does your company use Facebook, Twitter, Instagram or other social media platforms?  Do you have a niche for communication that you find best?  We want your feedback because we truly believe correct communication is key to our relationship with you!

On November 19th, 2014 by admin

Engage! Engage! Engage!

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again...Engage! Not just a hokey word from Star Trek: The Next Generation, it is also a commandment of social media.  It's not surprising, really. People don't like the pushy sales person or the know-it-all who talks more than listens...who knew? It is clear that this personality trait is brought over to on-line communication. Users of Facebook don't like being sold to, but rather interacted with. An easy way to measure whether or not you are interacting on social media is to look at the number of comments you are receiving on your posts. If you have 600 friends on Facebook and zero or one person is commenting on your posts, you know that:

a. You have very dull friends and you need to upgrade the quality and quantity of your contacts.

b. You are very dull and you need to upgrade the quality and quantity of your personality.

c. a and b

New ways to engage with people are happening each day.  Blogs, YouTube, Twitter, Facebook, Instagram, Google+ and Pinterest. are now all able to link up together.  If you find one isn't working as well as others then try something new.  If You have a strong following on Facebook but are not engaging with your fans try posting videos, pictures, or notes.  Take a look at other what other people in your field are doing and learn from them.  It's time to engage!

*First half excerpts provided by Marshall Saunders, RE/MAX Results, MN; Second half excerpts provided by Yodel Networking

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