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On March 8th, 2016 by admin

Interview with Owner and Founder, Sean Feeney, of The Lomas Brand

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Interviews with business owners

Sean Feeney is the owner and founder of The Lomas Brand. He has an unique story and it was great chatting with him over the phone about his company.

Yodel Networking (YN): How did the company get started?
Sean Feeney (SF): It started as an idea in my apartment in Solana Beach in 2015. I was doing corporate sales for eight years and having a clothing line was always something I wanted to do. Back in high school, I had a t-shirt company and I always loved clothing. Since I grew up skating, snowboarding, etc. it always summed up who I was. In March of 2015, I was unexpectedly laid off from my sales job. Instead of getting frustrated I looked at it as a fresh start at an opportunity to do something I'd always dreamt of.

YN: How did you start selling?
SF: Everything was online. It first started mainly with t-shirts.

YN: What was the next step?
SF: I launched in August of 2015. T-shirts were huge due to weather. Now that it's winter, I have expanded into sweatshirts, jackets and button downs.

YN: Would you say your main sales are online?
SF: Yes. However, I am now in a store. One thing I wanted to do was get in one store and learn the ropes. I got into Fowlers which is a shop in Cardiff. The hope is to expand into other stores, ideally locally in San Diego.

YN: Who is your target market?
SF: Anybody that enjoys the beach culture. I like simple balance but eye catching designs.

YN: Is it still just you who does everything?
SF: Yes. I do the photography, screen printing, marketing, books, etc. My whole goal was to start a clothing brand where I did everything behind it. I wanted it to be that the owner had his hand in everything.

YN: Is there any advice you want to tell people reading this in terms of being an entrepreneur?
SF: I want to influence people to do what they want to do. Instead of having to do the 8-5 corporate grind, they should feel able to create the life they want. I saved money during my sales job to be able to self-fund my new company.

For more information on The Lomas Brand, check out: http://thelomasbrand.com

*The tank I am wearing in the photo is awesome! It's thin material and perfect for hiking or heading to the beach!

On February 16th, 2016 by admin

Interview with David Burke of Great Lakes Co.

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Interviews with business owners

David Burke started Great Lakes Co a few years ago, out of his college dorm room. Since then, the company has grown into a full time gig for him and his friend. He was kind enough to do a phone chat with me to give me some insight into the backstory of the company.

Yodel Networking (YN): When did you start Great Lakes Co?
David Burke (DB): The idea started in 2012 through traveling and the need for something in Minnesota that people could connect with. Our (MN) lifestyle revolves around life at the lake. That can be: fishing, boundary waters, relaxing at the cabin, etc.

YN: Who started the company?
DB: Myself and my buddy Spencer. We have been friends since elementary school. He went to the University of Minnesota and I went to St. Thomas. I knew we grew up with the same lifestyle so I was happy to have him on board right away.

YN: What was your first product?
DB: We started with one design which is the american loon which is the flag design on our website.

YN: What was the budget to start?
DB: I put up $500 of my own money, ordered some shirts and had a Facebook page. It was very grassroots style. We sold out of our first 75 shirts within a couple weeks. Which was awesome!

YN: After your initial success, what direction did you take?
DB: It was the end of our senior year and we decided to launch a kickstarter. The concept was brand focused. It was our first go at manufacturing a product from the ground up. Our goal was $2,000 and we had designed a polo and belt. We raised $2,500 so we felt great about that.

YN: What's next?
DB: We are looking to hire people. Right now it's Spencer and I but we need more help; especially seasonally.

For more information on Great Lakes Co. check out: http://www.greatlakescollection.com/
Instagram: @greatlakesco

On September 10th, 2015 by admin

Know Your Worth

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When I first started Yodel Networking, I had recently graduated college and Facebook had launched "pages" for businesses. Although I started on my own, I (thankfully) had wonderful people who helped me create a logo, set up my LLC, give me financial advice and more. For those people (you know who you are), I am forever grateful.

When anyone starts something new, they have little experience and are just getting their feet wet. When I signed on my first clients, I wasn't sure what to do for billing, contracts or price points. However, I quickly learned.

1. Make sure your contracts are clear- At first I went with the flow. That can be great but it didn't serve me well as a business owner. For my company, it has helped me to have a three month initial contract which moves into month-to-month after that with a 30-day cancellation. This my not work for your business but my advice is to find what's right for your company and stick with it. Get ready for push back but stand firm. This is your company and business!

2. Bill in advance- Whenever possible, I bill at the beginning of the month. That way, the client has a few weeks to pay until late fee's kick in. That also helps me to know that before I put in many hours, I will be getting compensated. Unfortunately, I learned this the hard way. In the beginning of my career I had a client who did not pay me and I had to pay my employee out of my pocket. Lesson learned!

3. Ask for what you want- Your time is valuable. The longer I have been in the social media world, the more my knowledge, experience and expertise have grown. My rates started lower and have grown due to those previous factors. I've had many conversations where people ask my for a list of things they want, only to find out they have a very small budget. In the past, I would compromise, now I stand firm with my prices. Yes, there is wiggle room depending on the company, hours and services they are asking for but if you ask for Facebook, Twitter, Instagram and Pinterest with a budget of $100, I'll just put it plainly "that ain't gonna happen!"

Hopefully these tips help you with knowing your worth and standing firm with your business. Please feel free to chime in with ideas for future blogs or comment on this one!

On August 31st, 2015 by admin

Ride MN interview with owner, Dustin Grice

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Interviews with business owners

Half of my life, I have lived in Minnesota, the other half in California. Recently I saw some clothes and gear on Instagram called Ride MN that I really liked. The owner, Dustin Grice, was kind enough to do a phone interview with me about his products. Hope you all enjoy reading about his process as well as get excited about his products!

Dustin Grice is a multi-faceted man. He grew up doing BMX biking and went to college for web, software and design at Hennepin Teach in Minnesota. After school, Dustin worked for five years at a bike distributing company in Bloomington. Once that ride was done, he moved on to freelance which he is currently doing. 10405640_859431186494_51832212383877393_n

His goal in starting Ride MN was to create a brand for all the local riders to "ride and represent our favorite scene". That includes bikes, boards, moto, snowboarding, wake boarding, etc. The clothing is high quality and his website states "not only do we deliver some of the hottest new items printed on the best quality soft goods available, what really makes us special is that we have simplified the entire process & production of printing, selling, and shipping high quality soft goods for all of our brands with our fully automated solution for startups & small businesses."

Ride MN started with Dustin making 50 hats. He had no idea if they would sell or sit in his warehouse. To his excitement, they sold right away so he made 100 more. After his initial success with hats, he started producing shirts, hoodies, bags, sunglasses, stickers and more. They are fantastic products and I am excited to rep the gear both in Minnesota and California!

For more information on Ride MN, check out the links below:
Instagram: @RideMN

On August 26th, 2015 by admin

Three tips on living the entrepreneur life

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Let's get one thing straight, being an entrepreneur can be tough! There are days that are hard, lonely, confusing and downright frustrating. On the other hand, there are times that all the hard work pays off and it makes complete sense why you are doing what you are doing. Here are three things I wish I did (or did more of) with my career:

  1. Get a mentor: When I started Yodel Networking almost six years ago, I had wonderful people give me tips, advice and help. However, I didn't and still don't have a mentor. The funny thing is, I have a mentor in other area's in my life but not work related. It's something I feel is very helpful to be successful. I say it all the time "I only know, what I know" meaning, I am the one educating myself and I need to learn and grow with others.
  2. Set up strategy meetings: Recently, I had a strategy meeting with a new client. Sitting in a room for three hours coming up with a plan for their business, was a highlight of my week. Since I work remotely, it helped me get excited about fresh new ideas with a group and not just alone. It also gave me some face-to-face time I was in dire need of. This is something I hope to do more of in the near future.
  3. Know when to work and when to play: I'm an early riser. It's easy for me to get stuff done in the wee hours of the morning. After I spend some time setting up social media posts, going through emails, etc. I take a break to clear my head. That usually consists of doing some physical activity. Working remotely can be hard because many different things are calling your name: chores, people, activities, etc. Sometimes it's easy to prioritize, other times, it's not. Some idea's: use a planner to outline tasks, turn off your phone or leave it in the other room so you don't get distracted or try a new workspace outside of your house.

Hopefully these tips and ideas will help you to stretch your thoughts on what it is like to be an entrepreneur and help you grow. As always, please feel free to reach out to me or comment if you have questions. 11898603_942492279143256_6980199615020545878_n


On August 20th, 2015 by admin

That one time I auditioned to be an ice girl...

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Every few weeks I journal. Quarterly I write down lists of things I want to see happen before the next quarter: job stuff, dating, travel, church, fun activities, etc. Usually I don't look back at the list for a few months and when I do, I write down what I accomplished and didn't accomplish.


Pushing myself to try new things: Some of you may laugh because I do a lot of things but I don't always push myself out of my comfort zone. One word I live by is extraordinary. Having a comfortable life scares me and has caused me to make a few moves (to different states) in my life.


Look mom, I made it on TV!

Growing up in Minnesota, I always loved hockey. For those of you who don't know, it's my favorite sport; probably a shocker since I am so into musical theater but it's true. This past year during the Stanley Cup Playoffs, I stayed home to watch games instead of doing activities. I even went as far as going to a theater performance of my sister's in Orlando, sitting in the lobby so I could watch her on the TV and listening to the radio on my phone of an Anaheim Ducks game. Yup, that happened.

When I found out the Gulls were coming back to San Diego (AHL) I wanted to be part of the organization. Since I do social media for work, I connected with some people at the company and made them aware of that. When I heard they were doing ice girls auditions, I figured, "why the heck not, you only live once!" So I set out (alone) to an audition where I wore only yoga pants and a bra (not my typical attire) to skate through cones and shovel ice. There were camera's taking photos and shooting video of 25 of us girls; which I later found out were for TV and the newspaper. After we skated, we were called in to a room to do interviews. My goal was to be the outgoing, bubbly me. If they wanted me, great. If not, there was something else I was meant to do.


Waiting for the email: The tryouts were on Saturday and we were told we would hear more details on Wednesday. Of the 25 girls, they would hire 8-12 girls. I knew the chances were slim but I also knew I did my very best. When I received the email on Wednesday saying I did not make the team, I felt totally fine. I was proud of myself for doing something totally left field. It felt liberating actually! Just knowing that I went out there and skated with some incredible ladies (many of them either played hockey or were figure skaters) was a win in my book.


Question: What's something new that you could try? Ideally it's something that scares you, something you don't know if you'd be good at or something you've always wanted to try. Please feel free to comment or message me. Better yet, write a list in a journal and then do it!


*Oh and don't worry, I'll still be going to plenty of Gulls games, just cheering from the stands, instead of on the ice. 🙂



Image from UT San Diego

On July 3rd, 2015 by admin

"You were born with a wanderer's soul"

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One of my favorite musical theater composers, Jason Robert Brown, wrote the music for a new Broadway show, "The Bridges of Madison County". There is a line in one of the songs that says "You were born with a wanderers soul". I think, well, I know, that's me. Life to me is truly an adventure. As much as I like structure, I struggle with sitting still. My mom always tells me, "you are either way too busy or too bored." It's true, I lack middle ground but it's something I am working on.
Today I wanted to share some fun things I've been up to these past few weeks. Maybe it will inspire you to try new things, meet new people, etc.

Fitness: Fair

Run Group: Last year I joined a run group and it has been one of the best decisions I've made. We are called "Pannikin Runners" because we meet at Pannikin in Encinitas on Saturday mornings. I've made some great friends and some of us meet during the week to run as well. There are all ages and paces which is nice because there is something for everyone. If you like to run/jog/walk, come join us!


San Diego County Fair: Once a year (if that) I brave the fair. It's usually because there is a concert I want to see, which was the case this year. Since I knew Andy Grammer was playing, I organized a group of friends to attend. We had a blast! Andy knows how to work a crowd! His singing and dances moves were awesome. I don't know what was better, watching him or watching my roommate scream out of pure joy. ***His latest hit, "Honey, I'm Good" is awesome. Check out the music video, it won't disappoint!

Work space:

A new coffee shop: When I work from a coffee shop, I have my go-to place, The Coffee Bean, because I love their chai tea lattes. However, I had a meeting with some of my lovely social media, lady friends and we met at Cafe Cantata in Del Mar. It's an adorable spot with good food and drinks. I'd suggest trying it sometime!
Screen Shot 2015-07-03 at 7.49.00 AM


Santa Monica: My parents just got an apartment in Santa Monica so I went to visit. My mom is a master decorator. Her style is top-notch and I admire her for her good taste. Their place is fantastic because it is very close to the pier. I love running/biking the boardwalk and being walking distance to third street promenade.
If you have any tips along these lines, feel free to comment or message me!


On June 29th, 2015 by admin

Takeaways from “The Sell” by Fredrik Eklund

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Last year I moved to New York City for six months. Right before going, I started watching "Million Dollar Listing New York". The exquisite apartments, gorgeous views and charm of the city looked so appealing. I knew my experience would be different, and trust me, it was. My apartment was cute but living in NYC isn't all glitz and glamour. The first week I was living there, a rat ran across my kitchen floor. When I called the landlord, he said "it's Saturday and it's not an emergency. We can have someone come look on Monday." I was also told it was "normal" to have rats and cockroaches. My building was on the upper east side and it was a 15 minute walk to the nearest subway. Once I got home, I was on the sixth floor of a six story walk up. There was no laundry in my building so I would put my clothes in my roller bag and haul it up and down the stairs and down a few blocks to the laundromat. For groceries, I could only carry what I could hold in my two hands. The things in life I used to take for granted quickly became apparent and I did not have those luxuries anymore.


I digress. This is not a blog about my time in New York City, this is the wonderful things I have learned from one of the brokers on “Million Dollar Listing New York”, Fredrik Eklund. He recently wrote a book called “The Sell” and I’m loving every minute of it. He is a dashing, quirky man who I instantly thought I’d love to be best friends with. My goal was to meet him when I moved; I didn’t but one day I hope to. The subtitle of his book is “The Secrets of Selling Anything to Anyone”. I’m currently half-way through the book and have underlined, starred and soaked in many things. Here are a few of my biggest take aways:


Screen Shot 2015-06-29 at 10.06.36 AM“No amount of money or success is worth losing your good name.”


“Take note: The number one mistake you can make is watering down your true self because you’re afraid others can’t handle the 100-proof you.”


“Whatever your business attire, remember this: Business attire is by nature a conservative statement in and of itself. So, why make it doubly conservative? Are you conservative squared? No! You’re conservative times fabulous. You’re a high-kicker!”


“You, my high-kicker, want to be remembered for being the person who brightens the mood in the room. Truly successful people are happy (I’m not talking about money!), and only people who love what they do are truly happy.”


"It's time for you to ask for what you want and get it."


Fredrik is charming and goofy at the same time. He speaks about being the authentic you and you will attract the people you want in your life. In his schedule, he makes time for his family, travel, fitness and faith. All things I agree with and better your life. I’m looking forward to reading the second half of the book and I’d suggest reading it/watching the show. It’s all entertaining!
***Special shout out to my friend Emily Joy who went to Fredrik’s book appearance in Minneapolis and got a signed copy for me as a gift. You are a wonderful friend and I am thankful for the adventures we go on together.

On June 28th, 2015 by admin

"Hector and the Search for Happiness" - Are you happy?

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I recently watched a movie called "Hector and the Search for Happiness". It was an interesting story about a psychologist who went on a quest to find what makes people happy. If you are a musical theater lover like me, it is pretty much the equivalent to the story of "Pippin". Hector travels to different countries, meets lots of interesting people and figures out what makes him happy. The ending is pretty special so I won't give it away. Here are a few of the quotes I loved from the movie...


"Happiness is being loved for who you are."
"Avoiding unhappiness, is not the road to happiness."
"Listening is loving."


I also loved that watching Hector go through his trials, made me reflect on what makes me happy (big and small): my family, friends, faith, travel, helping/connecting people, exploring new things/places, watching the sunset (cotton candy sky makes me grin ear-to-ear), clean sheets, beets, old movie musicals (especially when there is tap dancing), playing games, listening to people talk about what makes them tick, outdoor concerts, singing in the car and more. Hopefully this movie will help you reflect on your own happiness as well.


Movie Trailer: http://bit.ly/1pMn8yA


*** If you didn't see the documentary "Happy" that came out in 2011, I'd suggest that as well.


On November 19th, 2014 by admin

How do companies communicate on social media?

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Communication is the process in which participants not only exchange information but also create and share meaning.  All forms of communication require a sender, a message and an intended recipient.  However, the receiver does not need to be present, or aware of the sender’s intent, to communicate at the time of communication in order for the act of communication to occur.


Communication has been evolving from the beginning of time.  In early times communication took place between people face to face.  In 1870s Alexander Graham Bell changed that when he created the telephone.  Fast forward one hundred years and email started.  By the 1990’s email was a part of every day life.


Now in this next millennium we have created multiple platforms of social networking.  Facebook, Twitter, and Instagram are at the forefront in terms of the way we currently communicate.  Of the three, the peak platform is Facebook which was created in 2004 and as of September 2013 Facebook hit over 1 billion active users.  The number of individuals and companies on Facebook is growing every day.


Not only is Facebook used for communicating between friends, but business users are becoming more prominent daily.  Not only do these companies have Facebook pages, but they also post pictures, videos, and custom tabs that help them set themselves apart from others. The best part is, even if you are a small business you can look big on social media!


Now what we really want to know is, with so many ways to communicate now, what do you use or find is the best way to get your message out to your target audience?  Does your company use Facebook, Twitter, Instagram or other social media platforms?  Do you have a niche for communication that you find best?  We want your feedback because we truly believe correct communication is key to our relationship with you!

For custom quotes, please contact us.

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